This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior.
#Roll royce ev plus#
These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. That would not be us," he continued.Ĭustomers also told Rolls-Royce not to make a car defined by superlatives. no funky dashboard, huge screen, or whatever. smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce - there is no sound, obviously. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. Rolls-Royce learned several lessons from the 102EX project. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. "We never intended at that time that we would bring to the market," company boss Torsten Müller-Ötvös told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. It wasn't approved for production, but it showed Rolls-Royce what to do.
The electric 102EX prototype from 2011 helped blaze this path. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research.
Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022.
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